With the impending return of Russian (well Bulgarian but they are all basically the same to the WWE) uber-heel Rusev, the company creative team has decided that Kevin Owens anti-American persona needs to be changed for fear of having two identical characters. Rusev was chosen to be the one to keep his gimmick for two main reasons: Firstly, Russia (and Bulgaria) is much more foreign than Canadian, and secondly, he has a hot wife which carries more weight in the company than anyone dare admit.
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| Pictured: Concept art for the 'new' character |
The writers have struggled to come up with something for the former Kevin Steen. The chubby prizefighter gimmick is already taken by Samoa Joe and Owens isn't quite fat enough to become a Yokozuna / King Kong Bundy level monster heel, but they feel they have come yup with a winning
idea.
After a brief hiatus to have his hair bleached and curled, Owens will return to TV as host of a new interview segment entitled 'Kevins House of Flowers' where he will interview other wrestlers whilst wearing lipstick and nail polish. He will still wrestle, and is scheduled to win the next Money In The Bank match so that he can win the briefcase and scrawl 'Take it easy with Mandy' on it, a phrase that will never be explained.
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