Comparing the Sales of UFC and TNA

Two major sports entertainment companies were up for sale in recent weeks, masters of face punching UFC and TNA, a company that puts the No 2 in "No 2 wrestling promotion in the US"

	Comparing the UFC and TNA Sales
Industry	Mixed Martial Arts, the sport that went from a nearly banned freak show in the 90’s to Americas fifth sport, or sixth depending on how you feel about powerboat racing.	Technically....wrestling, yeah, we'll go with that
Key Assets	UFC has some of the biggest names in sports under contract – Ronda Rousey, Conor Macgregor…. Jon Jones (sort of). If they could sign Steph Curry to a flyweight fight, they would have the full set.	They have a ring, some a half decent lighting rig and Dixie just found a $5 bill down the back of the couch, so that’s something
Quality of Management Team	Dana White can be abrasive at times but has a history of getting things done. Hell, you could be forgiven for thinking he masterminded the whole Conor MacGregor deal to guarantee a massive buyrate for UFC 202	Erm, by definition, they have management, and how can one measure something as intangible as ‘quality’ really?
Brand Awareness	High, UFC is synonomous with MMA. The nearest competitor, Bellator, sounds like an off-brand cologne, which is fitting because they use largely off brand fighters.	Its complicated.   TNA Wrestling is relatively unknown outside of Tennessee, and fairly unknown within. But the TNA letters and their other ‘connotations’ is very well known. (ahem..porn..ahem) Might be an idea for the future, but could meaning letting Vince Russo back in the building
Drug Problems	Rampant, unless there really is a correlation between naturally low testosterone and MMA ability.   They offer up the occasional high profile sacrificial lamb (Jon Jones) to give faint air of legitimacy. Employed Brock Lesnar at short notice, so....	Hey, Kurt Angle has left and Jeff Hardy says can quit anytime he likes
Average PPV buys	300,000 for a non name title match, up to one million if there's a chance Ronda Rousey will murder somebody in under a minute	We plead the fifth your honor
Growth Prospects	Limited. The company has grown massively since its inception in 1995 but now has seemingly little room to expand. After all, there are only so many men walking round with shaven heads, poorly chosen tattoos, wearing Affliction everything, and the company is unlikely to break into the The View’s demographic.	This is where TNA can really sell its value. The opportunity to grow is unlimited – as it will be when you start from nothing. In fact, TNA has another big selling point, they have already made every mistake possible for a wrestling promotion, and some that shouldn’t be possible, so any potential buyer has a clear path to success
Expected sale value	$4bn, to put that in perspective, that’s a bigger market value than the world market for Christmas trees.  Imagine being bigger than Christmas!! Even the Beatles couldn't manage that	Buy us lunch and the company is yours!

Post Script:  The UFC sale has now gone through.
Eventual Purchaser:
UFC - Massive entertainment conglomerate with near unlimited resources
TNA - Third rate Kurt Cobain knock-off from the 90’s